Using AI to Create and Sell Online Courses Without Devaluing Your Expertise with Bryan McAnulty Artwork

Digital Trailblazer Podcast

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Digital Trailblazer Podcast

Using AI to Create and Sell Online Courses Without Devaluing Your Expertise with Bryan McAnulty

December 16, 2025 • Leah Getts & Todd Getts • Episode 198

Episode 198: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Many course creators worry that AI will commoditize their offerings or that anyone can now churn out generic courses that compete with their expertise. This threatens to devalue your hard-earned knowledge and undermine your business positioning.

In this episode, Bryan McAnulty teaches us how to correctly leverage AI as a tool to extract and amplify your unique experience—not replace it. He explains why AI-generated courses without your personal insights have zero value, how to focus on higher-value transformations that can't be replicated, and the importance of integrating community elements into your offerings to future-proof your business in the AI era.

About Bryan McAnulty: Bryan McAnulty is the founder of Heights Platform: the all-in-one AI-powered online course creation and community-building software that empowers thousands of creators in more than 100 countries to build knowledge businesses.

Bryan's entrepreneurial journey began in 2009, when he founded Velora, a digital product design studio, developing products and websites used by millions worldwide. Stemming from an early obsession with graphic design programs and Legos, Bryan is a designer, developer, musician, and truly a creator at heart. With a passion for discovery, Bryan has traveled to more than 30 countries and 100+ cities, meeting creators along the way.

Join Bryan’s “Creator Climb” Community: https://www.creatorclimb.com/

Connect with Bryan:
https://www.heightsplatform.com/
https://www.youtube.com/@heightsplatform
https://www.facebook.com/heightsplatform/
https://instagram.com/heightsplatform
https://x.com/BryanMcAnulty

Check Out Bryan’s “Creator's Adventure Podcast”: https://podcasts.apple.com/us/podcast/the-creators-adventure-course-creation/id1608100988

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