Digital Trailblazer Podcast
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm.
Your hosts, Todd and Leah Rae Getts take you inside the businesses of successful entrepreneurs and show you the online marketing strategies they used to go from ground zero, working 9-5 jobs, to building successful 6 and 7 figure online businesses.
Whether it’s high-ticket coaching, consulting, online courses, agencies, affiliate marketing, network marketing, Amazon FBA, or eCommerce, you’ll learn the online marketing strategies that successful entrepreneurs are using right now to take their online businesses to the next level...
We cover everything from Facebook ads and Instagram ads, to content marketing, SEO, social media marketing, branding, video marketing, webinars, sales call scripts, sales funnels, email marketing, AI and automation, and more!
Digital Trailblazer Podcast
Pricing Your Course or Coaching Program So it Actually Sells AND is Profitable with Marcel Petitpas
Episode 179: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free
Many online business owners struggle with pricing their services and offers, either pricing too low to compete on volume or jumping to premium prices without the foundation to support them. This pricing confusion leads to unsustainable businesses that can't afford to grow, acquire customers, or hire team members.
In this episode, Marcel Petitpas teaches us how to price strategically using his objective approach to profitability. He breaks down the critical concept of direct delivery margin, explains how to calculate your true costs including future hiring needs, and shares his value-versus-risk quadrant for choosing the right pricing model.
Marcel also reveals when it's time to raise prices and how to replace low-margin clients with higher-paying ones to scale profitably.
About Marcel Petitpas: Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability.
In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the right metrics and improve their profitability.
He’s on a mission to help firms break free of the outdated management silos between finance, operations & new business, and master their profitability through Parakeeto’s Integrated Profit Management System.
In addition to his work at Parakeeto, Marcel is also a bestselling author, weightlifting and biohacking enthusiast and a part-time beekeeper.
Download Marcel’s Profit Toolkit here: https://parakeeto.com/toolkit
Connect with Marcel:
https://marcelpetitpas.com/
https://www.linkedin.com/in/marcelpetitpas
https://www.instagram.com/marcel.petitpas/
https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw
https://parakeeto.com/
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
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