How to Use Celebrities and Influencers to Get the Word Out on Your Business with Ishveen Jolly Artwork

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Digital Trailblazer Podcast

How to Use Celebrities and Influencers to Get the Word Out on Your Business with Ishveen Jolly

July 28, 2025 • Leah Getts & Todd Getts • Episode 171

0:00 | 25:25

Episode 171: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit

Getting noticed in a crowded and oversaturated market is difficult. No matter how much content you create, you get lost in the noise, making it hard to build credibility and reach new audiences.

In this episode, Ishveen Jolly teaches us how to leverage influencer partnerships even on a small budget. She reveals how to find authentic connections between athletes/celebrities and your coaching or course business, negotiate deals starting as low as $250 or even product exchanges, and repurpose that content across multiple channels for maximum impact.

Ishveen also shares creative partnership models beyond simple promotions, including co-creating specialized courses and building long-term affiliate relationships that can transform your marketing strategy.

About Ishveen Jolly: Ishveen is a trailblazer in the sports marketing industry having built OpenSponsorship.com into the world's largest marketplace connecting brands to athletes for digital marketing campaigns.

Her accolades include getting on the Forbes 30U30 sports list, Inc's top 100 female Founders list and raising over $5M for the company including from NBA team owners, athletes such as Serena Williams, notable VCs and her Alma Mater Oxford University.

The marketplace has 17,000 athletes, 60% are managed by the major sports agencies and 40% is athletes direct. They have done 10,000 deals including for brands like Walmart, Footlocker, ESPN, Fanduel, Western Union, and 100s more.

Connect with Ishveen:
https://opensponsorship.com
https://instagram.com/opensponsorship

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