Digital Trailblazer Podcast
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm.
Your hosts, Todd and Leah Rae Getts take you inside the businesses of ordinary people and show you how they started from ground zero with no influence, no email list or audience to sell to, and no business or marketing experience, and go from working 9-5 jobs to building successful 6 and 7 figure online businesses, and all the steps in between.
Whether it’s high-ticket coaching, consulting, online course creation, marketing agency, affiliate marketing, network marketing, Amazon FBA, or eCommerce, you’ll learn the strategies that successful entrepreneurs are using right now to take their online businesses to the next level.
Learn what worked and what didn’t. Learn the mistakes they made and how to avoid them, and then learn their gameplan for scaling their businesses and taking things to the next level…
We cover marketing strategies such as branding, email marketing and list building, funnels, webinars, challenges, Facebook ads and other paid ads, organic traffic strategies, content marketing, social media marketing, appointment setters, sales calls, and more...
All so you can build your business faster and easier, and make more money without sacrificing the things that are important to you in life.
Digital Trailblazer Podcast
Low vs Mid vs High Ticket – How to Price Your Offers and Why with Stephen Somers
Episode 59: One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start.
Some people will tell you that you should start with a high ticket offer because you can make more money with fewer sales. Then, you can work your way backwards and build out some lower ticket front end offers later.
However, others will say that it’s best to start with a low ticket offer for your first product because it’s easier to sell something at $50 or $100 than it is to sell something for $5,000 or $10,000. Once you get that selling, you can build upon it to create higher ticket offers.
Both arguments have their merits, but when you look at the raw numbers and the real-life evidence, the answer becomes clearer as to what the better option is for different situations.
In this episode, Stephen Somers explains the pros and cons of each method, the best ways to sell low and mid ticket versus high ticket, and what’s the best way to get started for different situations.
Connect with Stephen:
https://www.instagram.com/stephenjsomers
https://www.youtube.com/channel/UC0vPu0MpUQucAnZukUbtJuw
https://home.marketplacesuperheroes.com/
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