Episode 25: Many entrepreneurs who are just starting out are reluctant to get into paid ads because we’ve all heard the horror stories of people blowing huge sums of money on campaigns that produced zero results.
Not only that, but social media is flooded with complaints of rising ad costs, campaigns that used to work that suddenly start losing money, and traffic that just doesn’t convert.
Despite this, there are always companies that manage to quickly scale to 7 and 8 figures because they invested heavily into paid ads – so what’s the secret?
Today’s guest, Mike Hoyles, has had the unique experience of managing multi-million dollar ad budgets for some of the largest companies around.
In this episode, Mike explains how companies win big with paid ads through a very specific split testing strategy, and take losing ad campaigns and turn them around to increase sales by as much as 600%.
He explains what to test, how to pick winners and losers, how often to test and refresh your ads, and much more.
Grab Mikes FREE Training Here: https://stan.store/ecommercetraining
Connect with Mike: https://www.linkedin.com/in/mikehoyles/
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