Episode 8: Getting exposure and traffic is the biggest obstacle for online business owners to overcome. No matter how good your offer is, if you can’t get it in front of people online, then your business is dead. Gordon Firemark was an early adopter of podcasting and has successfully built his online business with the traffic and exposure he gets from his podcasts.
In this episode, you’ll learn Gordon’s process for creating great podcast content, promoting your podcast, and turning your listeners into leads and sales.
About Gordon Firemark – Gordon is a lawyer who specializes in entertainment law, specifically in the area of podcasting. He is often referred to as "The Podcast Lawyer™" due to his extensive experience advising and representing podcasters on legal matters. Gordon has been practicing law for over 30 years, and has represented clients in a wide range of industries, including theater, film, television, and digital media. In addition to his legal practice, Gordon is also a well-known speaker and writer on legal issues affecting podcasters, and has been featured in numerous podcasts, webinars, and industry events. He is highly regarded for his expertise in podcasting law, and is a go-to resource for podcasters looking to protect their legal interests. A podcaster himself, he’s been producing and hosting the Entertainment Law Update podcast since 2009. And more recently a livestream and podcast entitled “Legit Podcast Pro” Gordon is also the author of the Podcast, Blog & New Media Producer’s Legal Survival Guide and creator of several online courses for creatives and entrepreneurs.
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